MTV Looks to Conquer Middle East Market
Written by Arabic MTV on November 29th, 2007 in Arabic Music Blog.
MTV Looks to Conquer Middle East Market
MTV is hoping hip-hop and reality television tailored and sanitized for a more conservative Middle East will draw young Arabs away from dozens of locally produced music video channels that already dominate the market.
MTV Arabia, which launched over the weekend, will feature 60 percent international music and 40 percent Arabic music, along with local adaptations of the channel's popular non-music shows. Read More.
Arab Music News
